HubSpot embeds Apollo.io database into Breeze Prospecting Agent

Last week, HubSpot embedded Apollo.io's 230-million contact database directly into its Breeze Prospecting Agent. For UK mid-market sales teams, this ends the long-running debate over whether to run outbound from a dedicated prospecting tool or your core CRM. The integration is now in public beta for Sales Hub Professional and Enterprise users.

HubSpot embeds Apollo into Breeze Prospecting Agent

On April 14, HubSpot announced that Apollo is now a native data provider for its AI-powered Breeze Prospecting Agent. Previously, B2B teams had to choose between Apollo's massive contact database and HubSpot's CRM-native automation. Now, reps can access Apollo's 230 million verified contacts across 30 million companies without leaving their CRM interface.

The Breeze Prospecting Agent automates the entire top-of-funnel cycle. It autonomously researches companies, identifies decision-makers, and drafts personalised outreach sequences using both Apollo's external data and your internal CRM history The Ultimate Guide to AI Sales Tools for UK Businesses